Social media is now important for all businesses. Through social media, a lot wider audience can be reached. So, let’s take a quick look at a few of the ways by which the followers can be increased:
- Include video content
We can include short videos also like a post on Instagram and Twitter to engage the customers. Videos can be related to posts or the company. Videos can attract viewers and make them stay in the post for a while.
- Testimonials by recruiters as well as the people who got the job
Testimonials from previous clients can be posted. It is a good practice and should not stop. It should be posted within quite some time. Testimonials by some people who got premium jobs through our portal can also be contacted and they can give some positive feedback that can also be posted. This interests the job aspirants to come and see how is the experience of clients.
- Raise awareness through sponsored content
We can also raise awareness through sponsored content like some already popular company account or any personality can be paid and they will post our content and the link to our account can be mentioned. This way traffic will be directed to our profile.
- Analysis of what people want
Social audiences can be fickle when it comes to content. If the posts you are posting are not exactly what they want, they probably won’t increase engagement with you. So, by analyzing how are the responses of viewers on our past jobs, we can find out where engagement is more, and we can post more of that kind.
- Don’t follow a lot of brands and people unnecessarily
Following other socially-conscious brands is a good place to start but, you want to avoid the whole “follow/unfollow” game, though. You follow people just to get follow back and then unfollow them. You don’t want that. It’s very much obvious when this is happening because you’ll see a disproportionately higher number under “following” with a lower number of followers.
The whole point of increasing your social media following is to get authentic, real people to engage with the brand of yours. Therefore, you don’t just subscribe to a lot of brands with negligible purposes.
- Post on Instagram and Twitter at the right times
There’s no point if we are posting on Instagram and twitter a lot if we are not targeting the right time i.e, the peak time when most of our target customer comes online. A more targeted approach is to analyze what has and has not worked for you before. There are some tools from where we can get a detailed analysis of your posting history vs. engagement. This report will also let you know about the days of the week to post and the best times of the day.
- Steal competitor’s followers
If any close competitor is having many followers then it can be stolen. As we have the same service, the targeted audience is the same. When a person is engaging too much in the competitor’s post, he/she can be engaged, all we can do is follow the user, like a photo or comment. The person will at least will open our account once.
- Organize stories into Highlights
Whenever a potential follower lands on our profile, we have a short period to convince them to follow you. Using the “Highlights” feature on your profile to organize your Instagram Stories that communicates what your account is all about is one of the ways to achieve that. Stories have a 24-hour lifespan, Highlights can be used to give them a second-life and entice others to follow us so they don’t miss out on more Stories in the future. This is practiced by Shine.com.
- Don’t hesitate to ask for more followers
It sounds obvious, but you shouldn’t be afraid to occasionally ask your audience to follow you. The same way YouTubers ask their viewers to follow them at the end of their videos, we can also ask viewers to follow us for more content. Sometimes people might enjoy what we put out on Instagram but need a nudge before they follow us. Sometimes we just need to remind the users of a platform that they can subscribe to get more in the comments of a post. We can also do this in captions or even work it into our content by pitching what our audience will get if they follow us or hinting at content that’s coming up that they won’t want to miss.
- Keep track of trends
When the opportunity presents itself, align your content with topics in trend or hashtags, it can improve discoverability and engagement.